01 / GOAL & CONTEXTWhat needed to be solved
Explore a floristry storefront where shoppers can either pick a curated collection or assemble a custom bouquet.
This is a studio demo concept for floristry retail. It demonstrates catalog browsing, a custom bouquet builder, and checkout flow.
02 / UX & STRUCTUREHow the user experience is structured
Botanical photography remains the primary visual anchor. Curated collections speed up selection, the builder refines custom arrangements, and the cart unifies choices before checkout.
- Main Storefront
- Seasonal Collections
- Bouquet Builder
- Shopping Cart
- Checkout Preview
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Select a floral collection
- 02
Pick or customize a bouquet
- 03
Add to cart
- 04
Review checkout flow