01 / GOAL & CONTEXTWhat needed to be solved
Showcase artisanal desserts and give customers an intuitive way to configure a custom cake order.
Ordering a custom cake involves more variables than a standard product: sponge flavor, filling, weight, and occasion notes. The website pairs a visual catalog with an interactive cake builder and an owner Mini App.
02 / UX & STRUCTUREHow the user experience is structured
Customers first browse signature desserts to find their preferred style, then customize flavors and fillings in the builder. Flavor, filling, and content administration lives in a dedicated management side.
- Dessert Catalog
- Format Selection
- Interactive Cake Builder
- Order Request
- Owner Telegram Mini App
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Browse signature desserts
- 02
Choose sponge flavor and filling
- 03
Add event details and weight
- 04
Submit custom order