01 / GOAL & CONTEXTWhat needed to be solved
Present handcrafted Ukrainian motanka dolls and amulets as a curated collection where visitors can choose a piece by its symbolic meaning.
For an artisanal store, photography and price alone are not enough. Visitors need the story of the piece, its symbolism, and a direct way to reach the artisan.
02 / UX & STRUCTUREHow the user experience is structured
The visual direction preserves the authentic Ukrainian character of the craft. The catalog and item details lead smoothly to ordering, while a Telegram Mini App supports mobile management.
- Artisan Collection Showcase
- Purpose-Based Selector & Catalog
- Amulet Story & Details
- Order Inquiry Flow
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Explore the collection
- 02
Select an amulet by meaning
- 03
Review craftsmanship details
- 04
Send order request to the artisan