01 / GOAL & CONTEXTWhat needed to be solved
Make a fitness club website that takes a beginner from choosing a discipline to booking a first class.
APEX is a studio concept with CrossFit, yoga, stretching and personal training. Visitors arrive with one question: what suits me and how much it costs.
02 / UX & STRUCTUREHow the user experience is structured
Energetic dark typography, program cards with a per-class price, schedule, coaches, pricing and FAQ, with a first-class offer at the top.
- Hero with a first-class offer
- Programs with prices
- Class schedule
- Coaches
- Pricing and memberships
- FAQ
- Contacts
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Pick a discipline (CrossFit, Yoga, Stretching)
- 02
Check price and schedule
- 03
Choose a coach
- 04
Book a first class