01 / GOAL & CONTEXTWhat needed to be solved
Build an English school website where a learner picks a study format, takes a level test and books a lesson.
Nova Academy is a studio demo with a fictional school and sample prices and reviews. Learners want to understand the format, their level and how to start.
02 / UX & STRUCTUREHow the user experience is structured
A friendly look, study formats (one-to-one / group), British and American English, a level test, methodology, a teacher profile, materials and FAQ.
- Hero
- Programs and formats
- British / American
- Level test
- Methodology
- Teacher
- Materials
- FAQ
- Booking
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Pick a study format
- 02
Take the level test
- 03
Meet the teacher
- 04
Book a lesson