01 / GOAL & CONTEXTWhat needed to be solved
Connect a fashion storefront, phone-first discovery and mobile product and order management.
EDIT is a studio-owned WOW STUDIO product, live in prelaunch. Verified stock and seller details are pending. It is not a commissioned client case or a sales-results report.
02 / UX & STRUCTUREHow the user experience is structured
Warm editorial colours, a burgundy accent, Ukrainian typography and responsive imagery. The storefront, PWA and staff UI share a dedicated Cloudflare Worker and D1 backend.
- Fashion hero and collections
- SSR catalogue, search and filters
- Products, variants and wishlist
- Match Mode
- Cart and enquiry checkout
- Customer PWA
- Separate staff interface
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Explore collections
- 02
Search or use Match Mode
- 03
Save favourites and add to cart
- 04
Submit an enquiry after commercial opening
- 05
Confirm stock, delivery and payment with the team