01 / GOAL & CONTEXTWhat needed to be solved
Present a specialty coffee shop so a guest grasps its mood in a minute, sees the menu with prices and can order a drink to go.
BREW is a studio concept for a city coffee shop that roasts its own beans. Guests choose a place by atmosphere and menu, often deciding on the way, from a phone.
02 / UX & STRUCTUREHow the user experience is structured
A light Scandinavian look, a tabbed menu (Coffee / Snacks / Desserts) with price and volume on every item, atmosphere and loyalty blocks, and an online order button in the header.
- Hero with an "open now" status
- Tabbed menu with prices
- About and roasting
- Atmosphere
- Loyalty program
- Reviews
- Contacts and directions
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
See that the shop is open
- 02
Pick a drink or snack
- 03
Check price and volume
- 04
Place a to-go order