01 / GOAL & CONTEXTWhat needed to be solved
Develop a tactile, craft-centered barbershop website highlighting resident barbers, a transparent service menu, and instantaneous mobile time booking.
BLADE & CO is a modern men's grooming and lifestyle space. Clients require immediate visibility into barber schedules and fixed-duration services without social media DM delays.
02 / UX & STRUCTUREHow the user experience is structured
High-contrast editorial typography, intuitive service grid with exact treatment durations, resident barber portfolios, and one-tap appointment booking.
- Hero Philosophy of Craft
- Service Menu & Combo Grooming
- Barber Profiles
- Pricing & Formats
- Instant Appointment Booking
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Select grooming treatment
- 02
Pick your preferred barber
- 03
Choose convenient time slot
- 04
Confirm appointment