01 / GOAL & CONTEXTWhat needed to be solved
Make an adult birthday invitation as a “special edition” with an evening program and RSVP.
“Special Edition” is a studio invitation concept. Guests need the mood, program and details; the host needs an easy way to collect replies.
02 / UX & STRUCTUREHow the user experience is structured
A dark refined interface with lime accents, an intro, the evening’s character, moments, a six-part program, a gallery and an RSVP view.
- Intro
- Evening character
- Moments
- Program
- Details
- Gallery
- Reply
03 / CONVERSION JOURNEYFrom first impression to conversion
- 01
Open the invitation
- 02
See the evening program
- 03
Check the details
- 04
Send a reply