What needed to be solved
Create a digital birthday greeting instead of a card: a story, photos and a personal letter.
WOW Birthday is a digital greeting concept. Loved ones want to give a small interactive story rather than a text message.
How the user experience is structured
A festive page with a personal note, an album, a cake with candles (“make a wish”) and a letter from loved ones.
- Opening
- Story
- Album
- Make a wish
- Letter
From first impression to conversion
- 01
Open the gift
- 02
View the story and photos
- 03
Blow out the candles
- 04
Read the letter
